Jun 12, 2022
In General Discussion
In this demand, the restaurant is determined, mainly to further judge whether the restaurant matches its own situation, whether the group purchase is good or not, etc. The executive list corresponding needs are: Information aggregation of restaurants (easy to do, such as providing location, menu, service items, etc.); The closed loop from offline consumption to online evaluation executive list can also be regarded as the scoring module in the restaurant aggregated information. This module is more important and difficult to do, so it is listed separately (the link from consumption to evaluation needs to be opened first, and it is also necessary to Time accumulation, so it is more difficult to do, which is one of the barriers of public comment). The effective supervision of the platform mainly depends on the ability to handle disputes and the corresponding platform governance capabilities executive list delivery occurs offline, and offline scenarios are complex and often difficult to supervise and do). Therefore, it is easier to convert in the early stage those stores that already have a certain brand or executive list reputation. This kind of store can save the evaluation and supervision to a large extent, and the user's decision-making path will become very short. It is to compare channels and watch Douyin. Where to buy with Meituan is more cost-effective. For example, if a group buys a Haix Lao coupon, users already have a certain perception of the Haix Lao brand, and they only need to compare where to buy its group buying coupons. The bank's credit card APP achieves the store group purchase business executive list like this, and invites restaurants with high ratings on Dianping to reduce the decision-making cost of credit card users. Douyin can also do the same when its infrastructure is weak. First, it promotes executive list those popular restaurants, and first cultivates the consumer mentality of users to buy group purchases on Douyin. In fact, popularization has always been in line with Douyin’s content centralization characteristics.